Blinkit par apna food brand kaise le jaayein
Documents tayyar hon to realistic timeline: 30–60 din mein pehla PO
- 1
Documents tayyar karein
GST, FSSAI, TM application, GS1 barcode — naam ki consistency ke saath. Yahi sabse zyada applications atakti hain.
- 2
seller.blinkit.com par apply karein
Registration → KYC → document verification. Iske baad Category Manager (CM) assign hota hai.
- 3
CM se terms negotiate karein
Margin, PLA deposit, launch city-cluster, PO frequency — sab NPI sheet mein tay hota hai. Hum yahan aapke saath baithte hain.
- 4
NPI aur pehla PO
SKU approval (3–7 din), Vendor Master Agreement, phir pehla chhota SOR PO — demand test ke liye.
- 5
Inward bina rejection ke
Printed MRP = portal price (₹2 ka farak bhi rejection), har unit ka barcode scan, 60–70% shelf life bachi ho.
Kaun se documents chahiye
- ✔GST registration (turnover kuch bhi ho — platform TCS ke liye zaroori)
- ✔FSSAI license (food ke liye anivaarya)
- ✔PAN card aur cancelled cheque / bank proof
- ✔Trademark certificate — filed application (TM-A receipt) bhi chalti hai
- ✔GS1 EAN barcodes (MSME micro units ko 80% subsidy milti hai)
- ✔Product photos — kam se kam 1000×1000 px, saaf background
- ✔Sabse zaroori: har document mein business ka naam EK JAISA ho — mismatch = rejection ka #1 kaaran
Kharcha kya lagta hai (2026 ke reported figures)
| Commission / margin | Category ke hisaab se negotiate hota hai — guides 2–18% (price band par) tak batati hain, + fees par 18% GST |
|---|---|
| PLA deposit (naye brands, SOR) | ₹25,000 per SKU per city-cluster — ad credits ke roop mein wapas milta hai (12 mahine validity) |
| Fulfilment / storage | ~₹50 per order fulfilment, ~₹1 per unit per din storage (agency-reported) |
| Payment | Weekly T+7 (naye sellers ko pehle 30 din T+14) |
| Shelf-life gate | Inward par 60–70% shelf life bachi honi chahiye |
| All-in reality | Commission + ads + fees milakar MRP ka 30–38% tak — isliye 60%+ margin wale products hi chalte hain |
Saaf baat: Blinkit koi official rate card publish nahi karta. Upar ke figures 2025–26 ki industry reports aur agency guides se hain — aapke actual terms CM negotiation mein tay honge. Hum wahi negotiation aapke saath milkar karte hain.
Pehle apna margin check karein →Blinkit ke baare mein aksar poochhe jaane wale sawaal
Kya main khud Blinkit par list kar sakta hoon?
Portal par apply koi bhi kar sakta hai, par listing CM approval ke bina nahi hoti — aur bina contact ke hafton tak jawab nahi aata. Process, documents aur negotiation mein hi hamari value hai.
PLA deposit kya hai?
Naye brands ko SOR model mein ₹25,000 per SKU per city-cluster dena hota hai, jo Blinkit ads ke credits mein wapas milta hai (12 mahine ke andar use karna hota hai). Ye fees nahi, advance ad-budget samjhiye.
Kya sirf Jaipur mein launch kar sakte hain?
Blinkit cluster ke hisaab se pricing karta hai, isliye single-city start aam taur par possible hai — final decision CM ka hota hai. Hum pehli negotiation mein yahi push karte hain.
Kitna time lagta hai?
Documents tayyar hon to 30–60 din realistic hai. 7–14 din ke dawe aksar sirf best-case hote hain.
Hamare product ki shelf life 4 mahine hai — chalega?
Mushkil. Inward par 60–70% shelf life bachi chahiye, matlab aapke paas bahut kam window rahegi. 6+ mahine shelf life wale SKU select karna behtar hai.