Zepto par apna food brand kaise le jaayein
Zepto aksar sabse tez hai: documents tayyar hon to 2–8 hafte
- 1
Documents tayyar karein
GST, FSSAI, PAN, TM/authorization, GS1 barcode — naam consistency sabse pehle.
- 2
brands.zepto.co.in par register karein
Phone OTP + brand details. Zepto ka portal kehta hai apply/list karne ki koi upfront fee nahi.
- 3
CM evaluation aur ToT
Category manager pricing, packaging aur demand dekhta hai; phir Terms of Trade — margin, promo commitment, RTV policy.
- 4
NPI upload aur pilot
SKU data, barcodes, images upload; pehla PO limited pilot stores ke liye aata hai.
- 5
Performance se expansion
Pilot stores mein sales achhi rahi to network ke aur stores khulte hain. Fill-rate 95%+ rakhna zaroori.
Kaun se documents chahiye
- ✔GST registration (turnover kuch bhi ho — platform TCS ke liye zaroori)
- ✔FSSAI license (food ke liye anivaarya)
- ✔PAN card aur cancelled cheque / bank proof
- ✔Trademark certificate — filed application (TM-A receipt) bhi chalti hai
- ✔GS1 EAN barcodes (MSME micro units ko 80% subsidy milti hai)
- ✔Product photos — kam se kam 1000×1000 px, saaf background
- ✔Sabse zaroori: har document mein business ka naam EK JAISA ho — mismatch = rejection ka #1 kaaran
Kharcha kya lagta hai (2026 ke reported figures)
| Registration | Zepto portal ke मुताबिक apply/list karne ki koi upfront fee nahi |
|---|---|
| Commission / margin | 8–25% category ke hisaab se; grocery/FMCG aam taur par 10–15% (agency-reported) |
| Security deposit | Naye brands se ~₹25,000 refundable deposit ki report hai |
| Ads expectation | Pehle 90 din mein ₹10,000–50,000/mahina ad spend aam expectation |
| Payment | Weekly / bi-weekly reported |
| Shelf-life gate | ~60% shelf life bachi honi chahiye inward par |
Saaf baat: Zepto ke actual terms bhi CM negotiation par depend karte hain, aur alag-alag sources alag figures dete hain (kuch purani reports ₹5–6 lakh ke bundle bhi batati hain). Hum pehli meeting mein hi aapko likhit terms dilwane par zor dete hain.
Pehle apna margin check karein →Zepto ke baare mein aksar poochhe jaane wale sawaal
Kya Zepto par listing free hai?
Portal kehta hai apply karne ki koi fee nahi. Par naye brands se refundable deposit (~₹25k) aur shuruaati ad spend ki expectation reported hai. Total picture hum audit mein aapke product ke hisaab se banate hain.
Pilot stores kya hote hain?
Zepto naye brands ko pehle kuch chune hue dark stores mein test karta hai. Wahan sales aur fill-rate achhe rahe to network expand hota hai — isliye pehle 60 din ki operations sabse important hain.
Kitna time lagta hai?
Zepto teeno platforms mein aksar sabse tez hai — 2–8 hafte realistic hai, documents tayyar hon to.
Retail price kaun tay karta hai?
Zepto. Aap supply price negotiate karte hain; discount Zepto apni taraf se de sakta hai. Isliye margin calculation supply price par karni chahiye, MRP par nahi.
Distributor ke through ja sakte hain?
Haan — regional brands aksar authorized distributor ke through list hote hain, brand authorization letter ke saath. Kai baar ye tez raasta hota hai; audit mein hum yahi options compare karte hain.