Zepto seller kaise bane — brand onboarding ki Hindi guide (2026)

Zepto ka model: vendor-style supply

Zepto mein aap negotiated price par Zepto ke system ko maal bechte hain; retail price aur discounts Zepto tay karta hai. Isliye apna margin hamesha SUPPLY price par calculate karein, MRP par nahi.

Naye brands pehle 'pilot stores' mein test hote hain — kuch chune hue dark stores. Wahan sales aur fill-rate acchi rahi to network expand hota hai.

Process step-by-step

1) brands.zepto.co.in par register karein — phone OTP, brand details, category. Zepto ka portal kehta hai apply/list karne ki koi upfront fee nahi.

2) Category Manager evaluation: category fit, packaging quality, pricing, aur aapki existing traction (offline sales bhi ginti hai).

3) ToT (Terms of Trade) negotiation: margin, promo commitments, RTV (return-to-vendor) policy, launch cities.

4) NPI upload: SKU names, barcodes, MRP, pack sizes, images, compliance documents.

5) Pehla PO pilot stores ke liye — phir performance ke hisaab se expansion.

Kharcha aur expectations

Commission 8–25% category ke hisaab se; grocery/FMCG aam taur par 10–15% (agency-reported — Zepto official rate card publish nahi karta).

Naye brands se ~₹25,000 refundable security deposit ki reports hain, aur pehle 90 din mein ₹10,000–50,000/mahina ad spend ki expectation aam hai.

Shelf life: inward par ~60% bachi honi chahiye. Payment weekly/bi-weekly hoti hai.

Jaipur/Rajasthan ke brands ke liye khaas baatein

Jaipur mein Zepto ke ~19 dark stores hain (Aug 2024 mein launch hua tha); Udaipur, Kota, Alwar mein bhi presence hai.

Zepto ka 'Nova' program (DPIIT ke saath) chhote manufacturers ko supply chain mein integrate karta hai — tier-2/3 ko priority. Eligible brands ke liye hum application mein madad karte hain.

Distributor route bhi khula hai: brand authorization letter ke saath authorized distributor ke through listing kai baar tez hoti hai.

Aksar poochhe jaane wale sawaal